Would TheWhat Internet Be Without Search Engines?, Part 2

Would TheWhat Internet Be Without Search Engines?, Part 2
By Adrian Adams

A major impact of search engines has been on internet commerce.
Nowadays, internet marketing doesn’t focus on who has the
flashiest web site or who has the best prices. Instead, if you
are at the top of all of the major search engines (meaning that
your site is displayed above the rest when the user searches for
a relevant keyword) then you are almost sure to beat out your
opponents. So, marketing companies do their best to crack the
search algorithms. Every search engine judges sites based on
many different factors, each of which is analyzed by their web
crawlers. When someone makes a search, the engine displays sites
that fulfill more of the factors at the top, where the user is
more likely to see them.

The many factors that search engines use to judge sites include
the text on the site, the design, the originality of the
content, how many other pages link to that site, how many of
those links are one-way, and many other factors. People who work
in search engine optimization (or SEO) have a detailed
understanding of all of the most important factors, and do their
best to adjust the client’s website to fulfill more of them. If
they succeed, then the web site will show up at the top of the
search results, and the client will immediately see an increase
in sales. If not, they’ll stay in the lower ranks of the search,
and probably never be seen by potential visitors. It has become
a cutthroat industry, with hundreds of sites competing for the
top ranking in popular keywords such as “insurance” and
“casinos”.

For the average person that does research on the internet,
shops on the internet, and finds entertainment on the internet,
life is a lot different with search engines. They are great for
providing instant results no matter what you want, and they are
also a proponent for the hugely flourishing internet economy of
today.

About the Author: Search North America (United States and
Canada) with Ezilon Search - http://search.ezilon.com

Source: http://www.isnare.com