Building Backlinks That The Search Engines Love
Author: Kevin Sinclair
Building backlinks to your website is highly recommended in the
Internet marketing community these days. This practice is especially helpful
for the purpose of drawing organic (read "free") traffic to your
website. And, if you don't have traffic to your site, you don't have much if
earning money is your goal.
By building backlink to your website, you benefit in a number of ways.
First, your placement in the search engines can improve, since the
number of backlinks pointing to a website appears to have considerable
impact on search engine ranking (love). Second, you may also attract
traffic, as visitors on the other sites see your link and click over to see
what you're offering.
The rest of this article will focus on several backlink building
methods that are great for beginners and experienced marketers alike.
Social Bookmarking
There are now literally thousands of social bookmarking sites. These
sites offer an opportunity to bookmark all of the websites (including
yours) that you find interesting and want to keep track of. Bookmarking
your site often means you're creating a backlink too.
Website Directories
These also are in great supply. These sites are storehouses for
information about all sorts of websites, sorted by topic. Many allow you to
submit your website for inclusion for free and create a backlink if your
website is accepted.
Link Exchanges
These are also known as reciprocal links. You allow me to put my link
on your website and I allow you to include your link on my site.
Reciprocal links are considered more valuable if they are placed on a website
whose theme is relevant to yours.
Blog Comments
Many blog owners welcome readers' comments in reaction to their posts.
The reader can generally include a website link along with their
comment, creating a backlink. Just watch out for blogs that include the "no
follow" tag because then the backlink won't count.
Press Releases
Submitting a press release entails writing up a short news story about
your website or some of its content. It's a who, what, when, where, and
how of something likely to be of interest to the media. As with many
of these methods, there are free and paid options. Of course you include
a link to your site in your content.
Article Marketing
Some say article marketing is the best method to draw free traffic and
ultimately lots of backlinks. The webmaster writes an article on a
topic relevant to their site and submits it to one or more article
directories with a resource box incorporating links pointing back to the
website.
Link Networks
These are typically private networks of blogs or websites on which
members can post content which includes a link to their website. Often the
blogs that are available in these networks have a fairly high page
rank, say PR5-PR7, which is an attractive feature. The value of a backlink
can increase if it is placed on a webpage with a higher page rank
Using all of these methods at the same time to create backlinks might
lead to being scattered and ineffective. If you're interested in
building links to your website, start with one method, complete it thoroughly
and then move to another.
Of course some of the techniques, like article marketing, are never
complete. There is always room for more, so intersperse this with other
link building methods. With some concerted effort you will be able to
create hundreds or thousands of backlinks to your website and really feel
the search engine love.
Discover Kevin Sinclair's system for making profits regardless of
whether anyone joins your network marketing business.
http://net-mlm-profits.com/
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