What's Wrong With Your Promotions?
By Larry Johnson
How many times have you been frustrated with your promotional
efforts online?
Let's face it...most folks working online are amateurs when it
comes to promotion. They simply don't come to the internet
prepared with the tools, experience and background in
advertising and promotion.
The learning curve can be pretty steep when it comes to
learning to promote effectively. There is a wealth of
information and resources available on promotion.
In fact there are so many helpful sites and resources that it
is very easy to become confused with the whole process.
Searching the internet for promotion resources provides you
with lots of sites and gurus who will promise you the moon in
exchange for your hard-earned dollars.
I have a desktop full of software and promotional items that
for the most part go un-used. If I had the money back that I
have invested in them, my wife and I would be able to vacation
for two weeks in CanCun.
Finding a few dependable sites and trusted webmasters who will
act as a mentor in your learning process is one good tactic to
consider.
Personally, I have developed a small group of allies online
that I can rely on to discuss problems, find answers and bounce
my ideas off of them.
You will discover that the old adage, "Never get in a hurry to
buy or sell.", is still true today. You can easily run out of
money buying this and that amazing promotional gimmick,
software, service or product.
There is plenty to buy online, but there are tons of fr*e
resources available too.
Here are a few suggestions as you work through the process.
-- Be Organized
Set aside some time each day to work on your promotions. Don't
get caught up in surfing the net or other time-wasters.
-- Be Observant
What are other successful sites doing to promote their
businesses. If it works for them, chances are it will work for
you too.
-- Be Creative
There are lots of ways to promote. Not all of them have been
used yet. Do some brain-storming each day to get the creative
thoughts flowing.
-- Be Determined
Working online can be downright discouraging for many who
expected to find the gold at the end of the rainbow just by
building a site and throwing up some affiliate links.
While the learning curve for learning to promote effectively
online is a steep one, you can do it with some determination and
with little damage to your pocketbook by being selective in the
resources you choose to use.
Where will your promotional efforts be one year from now? Will
you still be doing the same ol' thing? Or are you now ready to
put into practice a plan of action that will bring you some
great results?
(This article may be reprinted or published or your website by
keeping the resource box below intact)
About the Author: HERE'S A SHORTCUT TO SUCCESS- A fr*e weekly
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Source: http://www.isnare.com
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