If you’re going to start making money from home using the internet, you’re going to need software to do it. Fortunately, you don’t need to be a web designer or a software engineer to get the software you need to start making money instantly. There are literally thousands of customizable internet software systems available to the fledging internet marketer.
They’re all relatively inexpensive and yet there are some out there that have that enterprise edition look and feel that blurs the borders between small and large businesses, at least when it comes to internet marketing. But that’s the advantage of doing business on the internet. You get to compete with the big guys for only a few dollars of investment in a professional, corporate level, home business internet marketing system that makes you look like a million bucks!
It only makes sense that software is being produced by experts for sale to non-experts who know nothing about web pages, JavaScript, session management and the like. These non-experts want software that they can simply put up, customize, and start making money as quickly as possible. The less you have to worry about the software, the more time you have to work on your marketing. You’re in for a treat if the home business internet marketing software you purchase is designed to manage your marketing strategy as well.
Take a home business internet marketing system that focuses on your landing, or lead page. A landing page is not necessarily a website home page. It can be any page on a site, but one that is packed with ads that will earn you money if the visitor clicks on the ad. Advertisers pay for click-throughs on their ads, ads that are on your page. This is called pay per click (PPC) and it’s arguably the best passive income generator on the market. In this scenario your landing page can be either a reference page or a transactional page.
A landing page that is a reference page will contain some content relevant to the search the visitor made to get to your page. For example, your page could be an article on microwave ovens. The page has useful information that is of value to your visitor. In addition, the same page has ads for microwaves. If your landing page contains an article with comparisons of a number of microwaves, that content may have already sold the visitor on the purchase of a microwave advertised on your page. All your visitor has to do is click on that ad, and you’ve earned cash!
It’s easy to see that using some of these home business internet marketing tools saves you time and helps rev up your passive income!
Friday 25 February 2011
Tuesday 22 February 2011
Gorilla marketing
Products and services have to find customers in a fiercely competitive market. Large corporations have large advertising budgets and big marketing teams but small businesses may only have a small budget and they have to be a bit more imaginative. It's not just a matter of cost however, but of results and the recent trend for gorilla marketing is proving successful in many cases.
Conventional TV campaigns, billboards and press advertisements are all expensive and the public is used to them and may have become desensitized to them. Niche marketing or aiming at a target audience is the modern way of doing things, aided by technology. The younger generation is particularly receptive to different sorts of promotions. Gorilla marketing, sometimes referred to as buzz marketing or stealth marketing, has also been taken up by bigger organizations.
This sort of method puts an emphasis on building a relationship that feels personal to the customer. Some tactics are inexpensive or free and a lot of companies have come to value word of mouth recommendations. The Internet plays a big part in this and potential consumers of a product may not even realise that they have been targeted in this way. Chat rooms, blog pages, messages and chain email are all portals for promotion. Sending text messages to cell phones is another method. The act of sending personal messages to a bluetooth has been dubbed 'bluejacking'.
Communication has always been the tool of publicity departments and it's easier than ever for people to share information, opinions and ideas. With the Internet, it is literally a global market. Gorilla marketing takes note of the fact that families have fragmented as far as their leisure time is concerned. Instead of gathering round the TV together, families are apt to be doing their own thing in different parts of the house. Mom may be watching her soap in the living room, Dad is listening to his baseball game on the radio in his den and their teenage kids are social networking in their bedrooms.
There are other ways besides high tech solutions to get the message across. Urban dwellers are familiar with sticker campaigns. They pop up everywhere and sometimes in unexpected places. They may be in subway stations, telephone booths or stuck in the cab of a truck. Advertisements are printed on receipts or on the reverse of bus tickets. The art of gorilla marketing is making use of the everyday things that we all take for granted. A slogan on a T-shirt is often a walking advertisement.
Conventional TV campaigns, billboards and press advertisements are all expensive and the public is used to them and may have become desensitized to them. Niche marketing or aiming at a target audience is the modern way of doing things, aided by technology. The younger generation is particularly receptive to different sorts of promotions. Gorilla marketing, sometimes referred to as buzz marketing or stealth marketing, has also been taken up by bigger organizations.
This sort of method puts an emphasis on building a relationship that feels personal to the customer. Some tactics are inexpensive or free and a lot of companies have come to value word of mouth recommendations. The Internet plays a big part in this and potential consumers of a product may not even realise that they have been targeted in this way. Chat rooms, blog pages, messages and chain email are all portals for promotion. Sending text messages to cell phones is another method. The act of sending personal messages to a bluetooth has been dubbed 'bluejacking'.
Communication has always been the tool of publicity departments and it's easier than ever for people to share information, opinions and ideas. With the Internet, it is literally a global market. Gorilla marketing takes note of the fact that families have fragmented as far as their leisure time is concerned. Instead of gathering round the TV together, families are apt to be doing their own thing in different parts of the house. Mom may be watching her soap in the living room, Dad is listening to his baseball game on the radio in his den and their teenage kids are social networking in their bedrooms.
There are other ways besides high tech solutions to get the message across. Urban dwellers are familiar with sticker campaigns. They pop up everywhere and sometimes in unexpected places. They may be in subway stations, telephone booths or stuck in the cab of a truck. Advertisements are printed on receipts or on the reverse of bus tickets. The art of gorilla marketing is making use of the everyday things that we all take for granted. A slogan on a T-shirt is often a walking advertisement.
Monday 21 February 2011
Pay Per Click Advertising
If you want to take control of how you advertise on the Internet, you probably are more worried about spending money on something that does not work more than anything else. If you put up a billboard near the highway, cars are going to see it, but not all are going to read or pay attention to what it has to say. Advertising on the Internet can be like that in a way. Some people have learned to tune out ads or they ignore them thanks to ad blocking software. How can you be sure your money is being spent wisely? Look into pay per click advertising for your business.
Pay per click advertising works in a way that you only pay when someone has seen your ad and shown interest in what you have to offer. This means they have seen the ad, read it, and then they clicked on it to get more information on you or what you have to sell. This not only makes your ads work for you, it also makes those you are paying to place your ads work a little harder for you too. They have to place the ads where interested people are going to see it. If they don't, you don't get clicks and they do not get paid. Unlike the billboard, you only pay for advertising that is working.
Because this only works when placed on relevant web sites, you are going to feel better about spending your money with someone that is going to place pay per click advertising for you. They are not going to get paid until someone clicks on any advertisement they place. If they are putting your diaper ads on a site for car repair, the clicks are going to be very low. They have to find better spots for these, like parenting and baby websites. That is where the most clicks will come from. They don't get paid until you see results. Its a great way to do business.
There are plenty of ways to get into pay per click advertising. Google and Yahoo both have a good program. They allow website owners to display the ads to draw in visitors, and they match those ads with the content on the web sites. They will charge you, the business, a certain amount of money per click that you only pay when potential costumers click through. There are also other smaller but still effective advertising programs out there that offer the same type of program with the same pay set up for you and them.
Affiliate programs are not really pay per click advertising ventures, but they can be something like it. You do not have to pay to have ads displayed until someone clicks on them, and usually you do not pay unless a purchase has been made through that ad click within a certain periods of time. The person who displayed the ad gets a commission on the sale or a straight rate per click or sale. Overall, these new types of advertising online save you money, allow you to set a strict budget, and also help you pay only for the advertising that works.
Pay per click advertising works in a way that you only pay when someone has seen your ad and shown interest in what you have to offer. This means they have seen the ad, read it, and then they clicked on it to get more information on you or what you have to sell. This not only makes your ads work for you, it also makes those you are paying to place your ads work a little harder for you too. They have to place the ads where interested people are going to see it. If they don't, you don't get clicks and they do not get paid. Unlike the billboard, you only pay for advertising that is working.
Because this only works when placed on relevant web sites, you are going to feel better about spending your money with someone that is going to place pay per click advertising for you. They are not going to get paid until someone clicks on any advertisement they place. If they are putting your diaper ads on a site for car repair, the clicks are going to be very low. They have to find better spots for these, like parenting and baby websites. That is where the most clicks will come from. They don't get paid until you see results. Its a great way to do business.
There are plenty of ways to get into pay per click advertising. Google and Yahoo both have a good program. They allow website owners to display the ads to draw in visitors, and they match those ads with the content on the web sites. They will charge you, the business, a certain amount of money per click that you only pay when potential costumers click through. There are also other smaller but still effective advertising programs out there that offer the same type of program with the same pay set up for you and them.
Affiliate programs are not really pay per click advertising ventures, but they can be something like it. You do not have to pay to have ads displayed until someone clicks on them, and usually you do not pay unless a purchase has been made through that ad click within a certain periods of time. The person who displayed the ad gets a commission on the sale or a straight rate per click or sale. Overall, these new types of advertising online save you money, allow you to set a strict budget, and also help you pay only for the advertising that works.
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