Article marketing has always been the most effective way to promote
your online business and increase your pagerank. It is the least expensive
way to promote and will always be worth every cent. This method to
ensure success will continue for many years in the future.
Articles are a vital part of any online marketing plan. Once the
article is written and published, it travels to many article banks which
provide back links to your site. From there, owners of other websites copy
the article, making sure that the author's information is intact. They
then publish it in their newsletters, ezines or even on their websites.
Take pride in writing your articles and you will find them to be more
productive for you and your business.
Since your article has your resource box containing a link to your
site, it will generate a great deal of exposure and traffic to your
website. The good thing about article marketing is that the viral nature of
generating back links constantly improves your popularity and pagerank.
The article acts like a virus, attaching your information to every site
where it is used. The better the quality of your article the more it
will be used by others to create the backlinks and increased pagerank
that you need.
Article marketing accomplishes other things as well, which may be a bit
more important in ecommerce today. First of all, writing and
distributing articles establishes you as an expert in the field, or topic in
question. Secondly, they can serve as building blocks of trust amongst the
readers of your articles.
Most successful Internet companies usually distribute at least one
article per week to a number of different article banks. Some businesses
will distribute the same article that they used in their newsletter, but
only after the letters have gone out to subscribers.
Some business owners hire ghostwriters to write the articles for their
article marketing and for their website content. This practice provides
them with more time for other business activities. Ghostwriters have
to capture the style and personality of the owner in their writing. This
can be challenging at times, but usually pays off pretty well if
combined with excellent article marketing.
A successful business will only use and publish well written articles
that are informative. Some writers err in trying to write articles as
sales letters. This greatly reduces the value to other publishers and
article users, and the benefit of viral article marketing is lost.
In summary, articles are intended to be informative letters sent out to
get readers to visit the article marketer's website and to increase
pagerank. They should also provide helpful information as well as include
a link to the website in the resource box.
Georg Rosenbrock is the webmaster of
http://www.Work-at-Home-Business-Resources.com . Get articles for your
blog from http://www.ArticlesToBlog.com where articles are totally
free.
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