How To Get Google Adsense To Target A Specific
Section Of A Web Page
Author: Rusty Ford
Google has added a great new feature. It is called section
targeting. This allows you to add html code to your page to tell
the Adsense crawler what section of the page you would like the
crawler to pay attention to when choosing the adds for your
page. This can be a very important feature especially if you
have a large web site. For example I have a large arthritis
website. The term arthritis is in my URL. The title of the page
has arthritis in it. The shared borders have links with the term
arthritis in it. Unfortunately not every page in the site is
about arthritis. This is typical of many sites. What happens is
that the crawler sees arthritis in the top shared border and in
the left shared border and even on pages that are not about
arthritis I get arthritis adds.
If you use shared borders or frames you can tell the crawler
what section of the page you want it to look at. I begin the
code after the tag at the beginning of the content section and
before the tag at the end of the content section. This way the
crawler looks at the content for that specific page. As a result
each page gets more accurate ads distributed to it.
You can also add the code to just a section of the body of the
page. If you have one or more paragraphs you want to high light
then add the code just before the paragraph and after the
paragraph that you want to high light.
Below is from the help pages of Google Adsense. This explains
how to add the code.
What is section targeting and how do I implement it?
Section targeting allows you to suggest sections of your text
and HTML content that you'd like us to emphasize or downplay
when matching ads to your site's content. By providing us with
your suggestions, you can assist us in improving your ad
targeting. We recommend that only those who are at least a
little familiar with HTML attempt to implement section
targeting.
To implement section targeting, you'll need to add a set of
special HTML comment tags to your code. These tags will mark the
beginning and end of whichever section(s) you'd like to
emphasize or de-emphasize for ad targeting.
The HTML tags to emphasize a page section take the following
format:
You can also designate sections you'd like to have ignored by
adding a (weight=ignore) to the starting tag:
With these tags added to your HTML code, your final code may
look like the following:
Section targeting
This is the text of your web page. Most of your content resides
here.
You can use section targeting to make suggestions about as many
sections of a page as you like. However, please be aware that we
can't guarantee results, and that it may take up to 2 weeks
before our crawlers take into account any changes you've made to
your site.
In order to properly implement this feature, you'll need to
include a significant amount of content within the section
targeting tags. Including insufficient content may result in
less relevant ads or PSAs. In addition, please keep in mind that
this feature should only be used to emphasize significant
sections of your site's relevant content. It is against our
program policies to manipulate the ad targeting to result in ads
that are not relevant to the content of your pages
About The Author: Rusty Ford Editor http://health-pictures.com/
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