Starting an online marketing business can be as cheap or expensive as you want it to be. Firstly, you need guidance. Now this can obtained through various means. There are numerous packages about online marketing that are being sold. Some which are extremely valuable in content, others which frankly are written purely to line the author’s pockets.
So how do you differentiate between the two?
It’s simple. Spend some time doing some research. You can obtain some very good and FREE information about online marketing just by doing a search by typing in what you are looking for. You will need to allot a fair bit of time to this, but if you are on a budget, this is the wisest way to find your way around the internet. There are many article sites, forums and newsletter sites about online marketing to browse and you’ll find that one piece of information will lead to another. You’ll be amazed at just what you can learn.
Once you are savvier with what’s involved I would advise you to invest some money in your own personal development. If you decide to be guided by someone of experience in online marketing and want to buy their information, don’t jump straight in, go and join internet forums and seek advice there. Reviews are done regularly on different products and this is an excellent way in choosing the right product for your needs.
So where do you start?
There are basically 3 steps that you will need to follow to get started.
Step 1. Become an affiliate. Affiliate marketing is selling someone else’s product for them. There are several benefits to marketing this way.
1. You don’t need to buy, or produce your own product.
2. You don’t need to handle the shipping of the product.
3. You don’t need to deal with any money transfers.
4. You get paid very healthy commissions on a regular basis for selling the product.
There are many affiliate sites that are FREE to join and will connect you with a product you are interested in selling. It is really easy to do and you can get started straight away in your online marketing business.
Step 2. Get your name out there!
There are a number of reasons why you need to start getting known. Building a relationship with the public is paramount. It’s not enough that you have a good product to sell. The most important factor your online marketing business is trust. To get the customer on your side and set you apart from the thousands of other people doing the same as you is to gain their trust. If people trust YOU they will buy from YOU!
How do you do this?
Well you have to take the softly softly approach. Give them good and honest information about your product. Don’t try the hard sell. Yes, you may strike lucky a few times through the law of averages, but as a rule of thumb, people don’t like to feel that they are being bullied.
The best and cheapest way to get known is to post articles on specialist article sites. These are totally FREE and an unbelievable way of spreading your word virally. Webmasters look on them for good content to put on their sites. Once posted on their sites, you have the benefit of search engines picking up your links, (which if you had to pay per click for you own ad, could cost you huge amounts of money!) and all of this is totally FREE!
Step 3. Create a campaign to establish a relationship with your generated leads.
The leads generated via your article are genuinely interested in what you have to offer. They have read your article and want to find out more. This is your opportunity to start building a relationship with them by sending them a series of friendly helpful emails. By applying this technique, you will be gaining their confidence in you, therefore rocketing your chances of making a sale. After all, we all like to buy from someone we like!
No comments:
Post a Comment